January Recruiting Corner
Thank you to everyone who completed the survey earlier this year and provided all of the great recruiting ideas, we are working behind the scenes to build out some of them and are already starting to see some benefit. Recruiting and marketing is a lot of work, and our members are our best resource to maximize our outreach. What can you do to help in recruiting efforts?
Engage with us on Instagram @far_west_masters. Follow us, interact with our posts, make us a collaborator on any race posts you make so we can repost, make comments. We have shifted our digital marketing efforts here this year so help us maximize our reach to the younger folks.
Attend our events. We currently have several more Happy Hours scheduled and are hoping to add World Cup and Olympics viewing party potlucks as well. Email Damian at dpalfini@farwestmasters.org for more info. And thank you to everyone that came to our first Happy Hour in Truckee this week, next time we will remember to get a photo!
Talk with friends and family, reach out to former teammates, former racers, the guy booting up next to you in the locker room. With their permission, send their contact info along with a little background to Damian or Mary (membership@farwestmasters.org). We can take it from there to answer any questions, help them get signed up and encourage them to jump in if they’re hesitant.
Get yourself some FWM Merch! If you see Hamish take a look at his Canvas Pano Jacket that he wore to Sugar Bowl, they look great. Don’t need another jacket? Sync was kind enough to provide us with the embroidery files so you can customize your existing gear - visit https://farwestmasters.org/merch and scroll to the bottom for the file download.
Post our 2026 Flyer anywhere you can - locker rooms, ski shops, random bulletin boards around town. Or send it to someone that might be interested via email or post online. You can find the download here: https://farwestmasters.org/links. Coming soon - business card versions that you can handout on the chairlift.
If you see someone at a race or training that you don’t know, introduce yourself. The first time someone comes to a race it can be intimidating when it feels like everyone else knows each other and you don’t. Make people feel welcome, help them understand the process, schedule and where they need to be when. Take them under your wing and help us make sure they come back again.